Acxiom, the data foundation geared toward marketers, announced Monday (June 18) that, based on a new report in conjunction with the Data & Marketing Association (DMA), U.S. consumers are becoming more open to engaging in data exchanges in return for better offers and services. In...
June 18, 2018
Acxiom, the data foundation geared toward marketers, announced Monday (June 18) that, based on a new report in conjunction with the Data & Marketing Association (DMA), U.S. consumers are becoming more open to engaging in data exchanges in return for better offers and services. In a press release, Acxiom said the joint study dubbed “Data […]
