Ad Impressions news and trends

Automatic Ads: An Invitation For Fraud?
Security & Fraud // August 30, 2017

Advertisers are spending billions of dollars on ad campaigns that human eyes never see, and understandably, they’re not too happy about it. Google is issuing platform fee refunds after discovering that the advertising tool DoubleClick Bid Manager had placed campaigns by hundreds of its marketers...

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Facebook’s New Marketplace Ad Strategy Boosts Monetization Strategy

June 07, 2018
Facebook is ready to start earning money off of Marketplace, the Craigslist competitor it launched almost two years ago. According to TechCrunch, Facebook has begun testing Marketplace ads in the U.S. that let users pay to “boost” their listing to more people through the News Feed. In addition, the social media site announced that it’s […]