Smartly.io, an advertising SaaS platform for creative and performance marketers, announced its acquisition of Ad-Lib.io, the next-generation optimization platform, on Wednesday (Jan 5). The company said the acquisition will advance Smartly.io’s reach beyond social media to include “dynamic creative optimization across programmatic, CTV and the...
January 07, 2022
In today’s top Europe, Middle East and Africa news, Telkom, the South African wireless provider, has launched an app for its mobile money product, and London FinTech Starling Bank said it was boycotting advertising on Facebook and Instagram. Plus, Google and Apple’s search alliance reveals the complexity of digital regulation. Smartly.io Acquires London-based Ad-Lib Smartly.io, an […]
January 07, 2022
Smartly.io, an advertising SaaS platform for creative and performance marketers, announced its acquisition of Ad-Lib.io, the next-generation optimization platform, on Wednesday (Jan 5). The company said the acquisition will advance...
