Ad Spend news and trends

Amazon Getting More Search Ad Dollars At The Expense Of Google
Amazon // April 05, 2019

Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people familiar with the matter, reported WPP, the biggest ad buyer in the world, increased its ad spend at Amazon in...

Google Grabs Up 80 Percent Of Retail Advertising Spend
Retail // March 13, 2018

The latest data figures from Adthena indicate that Google’s dominance in the world of digital ad spending remains largely unrivaled. According to news from FierceRetail, figures show that as of Q1 2018, Google Shopping campaigns account for almost 80 percent of all retail search ad spend....

Google Doubled TV Ad Spend For Pixel
Retail // January 20, 2017

Estimates from various sources indicate that debut quarter shipments for Google’s pixel smartphone exceeded 500,000. According to a survey of Verizon stores by telecommunications firm Wave7 as reported by Bloomberg, Google’s Pixel smartphone accounted for some 12.3 percent of all phone activation in the U.S.,...

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Amazon Getting More Search Ad Dollars At The Expense Of Google

April 05, 2019
Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people familiar with the matter, reported WPP, the biggest ad buyer in the world, increased its ad spend at Amazon in 2018, spending $300 million for clients on Amazon search ads. […]

Google Grabs Up 80 Percent Of Retail Advertising Spend

March 13, 2018
The latest data figures from Adthena indicate that Google’s dominance in the world of digital ad spending remains largely unrivaled. According to news from FierceRetail, figures show that as of Q1...