YouTube is enhancing the tools it provides to advertisers by expanding its TrueView in-stream ad format. According to reports, the new in-stream ad format will enable viewers to take actions when viewing the ads instead of just clicking. For instance, YouTube is letting advertisers add...
February 05, 2020
Google ad tools have taken center stage in the Justice Department’s antitrust investigation of the search giant. As part of the probe, the DOJ talked with publishers, advertising technology firms and advertising agencies regarding Google’s online ad tools, sources told The Wall Street Journal, as reported on Wednesday (Feb. 5). The DOJ has made comprehensive […]
October 01, 2018
YouTube is enhancing the tools it provides to advertisers by expanding its TrueView in-stream ad format. According to reports, the new in-stream ad format will enable viewers to take actions...
