Adobe is rolling out a new artificial intelligence (AI)-powered video creation tool designed to help businesses generate custom content while sidestepping potential legal issues surrounding copyright infringement. As companies adopt AI in their content strategies, Adobe’s latest offering stands out for its use of licensed...
This past week, Adobe, Google, Microsoft, OpenAI and Tesla launched artificial intelligence (AI) innovations in video production, drug discovery, healthcare, eCommerce and autonomous transport. These advancements promise increased efficiency and reduced costs, but experts are pondering their effects on human roles and regulatory frameworks. Adobe’s...
Artificial intelligence (AI) video tools, including Adobe’s latest release, are transforming corporate media by enabling rapid, low-cost custom content creation. The Firefly Video Model, part of Adobe’s Creative Cloud suite, leverages licensed footage and AI to enable rapid video production while navigating potential legal and...
Adobe is rolling out an artificial intelligence (AI) model that can use text prompts to generate video. The Firefly Video Model was announced Monday (Oct. 14) as part of the company’s larger Adobe MAX product showcase. The announcement comes on the heels of AI–powered video...
October 11, 2024
As younger consumers reshape the retail landscape, their motivations, preferences, and behaviors provide invaluable insights for brands and retailers striving to stay ahead. A PYMNTS Intelligence report, “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a collaboration with Adobe, analyzes the evolving dynamics of online shopping, unveiling distinct trends that set […]
October 09, 2024
Retailers continue to grapple with shopping cart abandonment. A February report by PYMNTS Intelligence and Adobe reveals insights that could help online merchants boost conversion rates and enhance customer loyalty....
April 12, 2024
Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. But in the world of eCommerce, cart abandonment — where shoppers...
February 29, 2024
Cart abandonment, a key element of increasing online conversion, poses a significant challenge for online marketplaces, retailer and brand sites. This issue is increasingly worrisome as budget-conscious shoppers use carts...
October 14, 2024
Adobe is rolling out an artificial intelligence (AI) model that can use text prompts to generate video. The Firefly Video Model was announced Monday (Oct. 14) as part of the company’s larger Adobe MAX product showcase. The announcement comes on the heels of AI–powered video tools from other tech companies, such as OpenAI, ByteDance and […]
October 08, 2024
Adobe has introduced an app to help creators protect their work against AI copycats. Content Authenticity, unveiled Tuesday (Oct. 9), is a free web app that lets creators receive attribution for their work...
September 16, 2024
Adobe has introduced new tools that will enable brands to demonstrate the business impact of their artificial intelligence (AI)-generated content. With this capability, brands will be able to adjust and...
July 03, 2024
A growing number of tech firms are reportedly cautioning investors about risks related to their efforts in artificial intelligence (AI). At least a dozen major tech companies have “quietly” issued...
