September 20, 2018
Adobe announced it has entered into a definitive agreement to acquire software company Marketo for $4.75 billion, subject to adjustments. This move could have implications for such competitors as Salesforce. With nearly 5,000 customers, Marketo combines planning, engagement and measurement capabilities into an integrated B2B marketing platform. The company’s technology, combined with Adobe Experience Cloud analytics, content, personalization, […]
