The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach consumers directly, bypassing traditional distribution channels and establishing a closer connection with their audience. D2C strategies enabled companies to control...
Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Speaking with PYMNTS for the “Summer Loyalty Series” sponsored by Banyan, Eugen Neiculescu, chief experience officer at direct-to-consumer (D2C) lingerie brand Adore Me, said...
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the last two years with intimate designer Gelmart on an under-the-radar partnership to develop an exclusive line for Walmart called Adored...
Want more loyal customers? Give them a smooth checkout experience and the payment options and shopping features they desire. It’s not rocket science, but it is a science. It’s also an art, as PYMNTS learned speaking with leading retailers for our recent article series, “Merchant...
June 26, 2023
Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Speaking with PYMNTS for the “Summer Loyalty Series” sponsored by Banyan, Eugen Neiculescu, chief experience officer at direct-to-consumer (D2C) lingerie brand Adore Me, said data is the key to unlocking loyalty, and the brand […]
November 02, 2022
It’s arguably the biggest deal in “Big Lingerie” since the breakup and spinoff of Victoria’s Secret last summer, as the mall-based physical store category leader has moved to acquire the...
July 07, 2022
If experience is the new loyalty, as many believe, then now is the time for brands to harmonize channels, products and programs to capitalize on this digital-inspired shift in expectations....
June 17, 2022
With smartphone penetration a done deal, 4G speeds now common and all our food and merchandise orderable online and delivered straight to the front door, you might guess the digital...
January 11, 2024
Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. The apparel retailer has teamed with Google Cloud for a partnership that involves using artificial intelligence (AI) — including a new AI assistant — to create a more “personalized and inclusive” online shopping experience, the company said in a Thursday (Jan. 11) press […]
May 03, 2023
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the last two years with intimate...
November 01, 2022
Victoria’s Secret has acquired digitally-native intimates brand Adore Me, a move designed to help the lingerie and beauty products retailer as it looks to expand its audience online and off....
August 25, 2019
The fashionistas posting on Facebook have the attention of Kohl’s, which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool...
