Adtech news and trends

Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
Loyalty & Rewards // July 03, 2023

Today’s hostile macroclimate is proving to be historically hungry for consumers’ purchasing power. Record inflation is eating up Americans’ ability to make everyday purchases with little to no worry. Fortunately, an ongoing foundational shift in the very nature of money and payments is helping cash-strapped...

Prizeout Adds Rewards to Tandem’s Expense-Sharing App
Loyalty & Rewards // May 03, 2023

Prizeout and Tandem have partnered to boost the purchasing power of couples who split expenses. With this new collaboration, couples who use the expense-sharing app Tandem can choose to “settle up” through Prizeout, where they will see money-saving offers from merchants that are customized for...

Credit Unions Partner With Prizeout to Offer Value-Added Gift Cards
Credit Unions // February 21, 2023

Nine credit unions have partnered with Prizeout to offer their members value-added gift cards. With access to the Prizeout program, the credit unions’ members will receive, on average, a 12% bonus when they purchase gift cards, according to a Tuesday (Feb. 21) press release. “We...

Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
Retail // November 08, 2022

As part of its business strategy for the 2023-26 period, French retail giant Carrefour has unveiled plans to launch a global retail media platform, a joint venture with French multinational advertising and public relations company Publicis. Operations are expected to commence in the first half...

Interviews & Exclusives
Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk

July 03, 2023
Today’s hostile macroclimate is proving to be historically hungry for consumers’ purchasing power. Record inflation is eating up Americans’ ability to make everyday purchases with little to no worry. Fortunately, an ongoing foundational shift in the very nature of money and payments is helping cash-strapped consumers find new and innovative ways to make ends meet. […]

AdTech Platform Lets Merchants Tempt Consumers To Turn Payouts Into Rounded-Up Gift Cards

March 31, 2022
Pretty much everyone knows inflation eats away at purchasing power. A dollar today is “worth” several percentage points less in the grocery store aisles, at the electronics store and certainly...

Quick Reads
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss

June 14, 2024
A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie Brinkema ruled that Google must face a trial, Reuters reported Friday. The Justice Department’s case claims that Google illegally dominates the online advertising technology market, according to the report. In its motion […]

Prizeout Adds Rewards to Tandem’s Expense-Sharing App

May 03, 2023
Prizeout and Tandem have partnered to boost the purchasing power of couples who split expenses. With this new collaboration, couples who use the expense-sharing app Tandem can choose to “settle...

Credit Unions Partner With Prizeout to Offer Value-Added Gift Cards

February 21, 2023
Nine credit unions have partnered with Prizeout to offer their members value-added gift cards. With access to the Prizeout program, the credit unions’ members will receive, on average, a 12%...

Under GDPR, EU Regulators Probe Data Brokers, Credit Rating Agencies

November 08, 2018
A campaign group has asked EU regulators to investigate several data brokers, credit rating agencies and adtech companies to see if they are breaching the General Data Protection Regulation (GDPR)....