Advertisements news and trends

Platforms, Brands Targeted in UK Clampdown on Hidden Advertising
Regulation // November 03, 2022

In the latest move to crack down on unlabeled advertisements on social media, the U.K.’s Competition and Markets Authority (CMA) on Thursday (Nov. 3) published new guidelines for platforms, brands and influencers to follow as part of efforts to help users spot a paid-for endorsement...

Lawsuit Says Facebook Officials Knew About Ad Metric Issues And Did Nothing
Facebook // March 22, 2020

Facebook is under fire in a new set of documents in a lawsuit, which allege the company knew for years that paid advertising services on the site were exaggerating and distorting the number of people who would see the ads, according to a report by...

Facebook Testing AR Ads In News Feed
Social Commerce // July 10, 2018

Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. A report citing Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, said that Facebook is expanding on a move from earlier...

Around The World With World Cup Commerce
International // June 09, 2018

In one week, the FIFA World Cup Men’s Soccer competition will kick off in Russia. For most of the world that is big news. Here in the U.S., not so much. Soccer isn’t really our sport. Well, not our men’s sport anyway. Our Women’s World Cup soccer team...

Interviews & Exclusives
Amazon and Walmart Both Turn to Games for Revenue Sources

January 05, 2024
In anticipation of incorporating advertisements on Prime Video, Amazon is also delving into the development of movies and TV series inspired by the Warhammer 40,000 games. On the flip side, Walmart, not aiming to take over the movie world, recently shared news about teaming up with Unity, a platform for 3D experiences. This partnership allows […]

Quick Reads
Lawsuit Says Facebook Officials Knew About Ad Metric Issues And Did Nothing

March 22, 2020
Facebook is under fire in a new set of documents in a lawsuit, which allege the company knew for years that paid advertising services on the site were exaggerating and distorting the number of people who would see the ads, according to a report by the Financial Times. The numbers, according to the documents, often […]

Facebook Testing AR Ads In News Feed

July 10, 2018
Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. A report citing Ty Ahmad-Taylor, vice president of product marketing...

EU Threatens To Tax Big Tech, Big Time

February 27, 2018
The European Commission is looking to tax digital firms’ revenues, eyeing where their users are based – not where the firms themselves base their headquarters. Such a plan, Reuters reported...

Facebook To Confirm Political Ad Buyers Via Snail Mail

February 19, 2018
Anyone wanting to purchase an election-related advertisement on Facebook’s U.S.-based social media platform will now get a postcard in the mail to verify their identity. Citing Facebook’s Global Director of...