Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Car dealers embracing AI are seeing results, with all of them reporting revenue gains, according to a recent survey by auto...
Will OpenAI combine advertising with its artificial intelligence (AI) offerings? It’s something the company is considering as it searches for new revenue streams, Chief Financial Officer Sarah Friar told the Financial Times (FT) in an interview published Monday (Dec. 2). Friar said the tech startup is considering an advertising model,...
Canada’s Competition Bureau has sued Google, alleging anti-competitive conduct in the country’s online advertising market. The bureau alleges that the tech giant abuses its dominant position in the market with policies that lock market participants into using its ad tech tools, the Bureau said in a Thursday...
The marketing might of two online retailers might mean a bleak Black Friday for rivals. As Reuters reported Wednesday (Nov. 27), digital marketing spending by eCommerce firms Shein and Temu is making it harder for other retailers, as both companies have bid heavily on search keywords used by their competition....
December 03, 2024
Dealers are letting artificial intelligence (AI) take the wheel in reshaping how Americans shop for cars, steering buyers from smart ads to digital showrooms. Car dealers embracing AI are seeing results, with all of them reporting revenue gains, according to a recent survey by auto customer information company Fullpath. The survey also found that eight […]
August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....
August 26, 2024
Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. The tech giant’s push comes as...
June 05, 2024
Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers. As PYMNTS Intelligence reveals in “The Zillennial Paradox: Big...
December 02, 2024
Will OpenAI combine advertising with its artificial intelligence (AI) offerings? It’s something the company is considering as it searches for new revenue streams, Chief Financial Officer Sarah Friar told the Financial Times (FT) in an interview published Monday (Dec. 2). Friar said the tech startup is considering an advertising model, adding that its goal for ads was to be “thoughtful […]
November 29, 2024
Canada’s Competition Bureau has sued Google, alleging anti-competitive conduct in the country’s online advertising market. The bureau alleges that the tech giant abuses its dominant position in the market with policies that...
November 27, 2024
The marketing might of two online retailers might mean a bleak Black Friday for rivals. As Reuters reported Wednesday (Nov. 27), digital marketing spending by eCommerce firms Shein and Temu is making it harder for...
November 11, 2024
Western Union has launched a media network business that lets companies advertise to its customers via company-owned channels like its website, mobile app and digital-out-of-home (DOOH) screen network as well...
