At the end of last month, Victoria’s Secret proudly highlighted the concept of “less is more,” emphasizing its smaller format stores and streamlined inventory. American Eagle Outfitters (AEO) is now making a similar assertion, albeit for a straightforward reason: the growing resonance of its intimates line,...
Personalization has become the norm, and retailers without this feature are considered obsolete and disconnected. Yet when exploring personalization, many strategies come into play. One approach, embraced by numerous retailers, is localization. Brands localize to extend their influence from eCommerce into brick-and-mortar retail, or dial...
According to the old aphorism, a rising tide lifts all boats. Depending on context, that old chestnut of wisdom can be quite controversial, as is the kind of big-picture thinking it encourages. But, in the narrow context of Q2 and the retail world, it is pretty hard...
A little lingerie can go a long way — particularly for a brand that was recently working hard to reinvent itself for a consumer set that had moved past the mall. American Eagle was a ubiquitous mall brand of the 90’s that suddenly found itself...
September 26, 2024
American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line of apparel in search results, directing shoppers to “inferior quality knock-offs,” CNBC reported Wednesday (Sept. 25). The suit accuses the eCommerce giant of “flagrant, unauthorized use” of the Aerie and […]
