Personalization has become the norm, and retailers without this feature are considered obsolete and disconnected. Yet when exploring personalization, many strategies come into play. One approach, embraced by numerous retailers, is localization. Brands localize to extend their influence from eCommerce into brick-and-mortar retail, or dial...
According to the old aphorism, a rising tide lifts all boats. Depending on context, that old chestnut of wisdom can be quite controversial, as is the kind of big-picture thinking it encourages. But, in the narrow context of Q2 and the retail world, it is pretty hard...
A little lingerie can go a long way — particularly for a brand that was recently working hard to reinvent itself for a consumer set that had moved past the mall. American Eagle was a ubiquitous mall brand of the 90’s that suddenly found itself...
