Affiliate Credit Cards news and trends

Interviews & Exclusives
Are Co-Branded Credit Cards Facing an Existential Crisis?

May 07, 2024
General-purpose credit cards dominate the consumer credit card landscape. In fact, about 2.5 times more consumers hold general-use credit cards than either co-branded credit or store cards, with substantially wider gaps among lower-income consumers and those in younger age groups. Moreover, cardholders who have both types of cards tend to reach for the latter more […]