Afterpay news and trends

Block Earnings Show Jack Dorsey’s Bitcoin and Banking Ambitions
Earnings // November 07, 2024

Block, formerly known as Square and the owner of Cash App, has distinct ambitions. And they vary for each of its business lines. Outside of Square and Cash App, Block also counts the buy now, pay later service Afterpay; decentralized finance and Web3 platform TBD; Tidal, a...

Australia Leads Global BNPL Charge, Triples US Adoption Rate
BNPL // June 28, 2024

As buy now, pay later (BNPL) options become more common around the world, the Land Down Under is leading the charge by a considerable margin. By the Numbers On Wednesday (June 26), PYMNTS Intelligence released this year’s edition of the “How the World Does Digital”...

BNPL Users Want to Be Rewarded for Their Purchases
Buy Now Pay Later // June 10, 2024

More consumers would use buy now, pay later (BNPL) for larger purchases if they could be sufficiently rewarded for doing so. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: What BNPL Needs to Win Wider Adoption” was based on a survey...

Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
Buy Now Pay Later // April 08, 2024

Klarna is seeing generative artificial intelligence improve its margins, as buy now, pay later (BNPL) firms turn to new digital capabilities to address their profitability challenges. ChatGPT parent company OpenAI shared Friday (April 5) that the payments network’s adoption of the technology is estimated to yield a $40 million...

Interviews & Exclusives
Australia Leads Global BNPL Charge, Triples US Adoption Rate

June 28, 2024
As buy now, pay later (BNPL) options become more common around the world, the Land Down Under is leading the charge by a considerable margin. By the Numbers On Wednesday (June 26), PYMNTS Intelligence released this year’s edition of the “How the World Does Digital” report, which surveyed a whopping 67,000 consumers across 11 countries […]

Affirm, Afterpay Cut Rewards Programs as BNPL Firms Try New Loyalty Models

February 06, 2024
As buy now, pay later (BNPL) companies tinker with different methods to drive long-term engagement, Affirm and Afterpay are rethinking their loyalty strategies. On Monday (Feb. 5), Affirm shut down...

IKEA US CEO Shares 2024 Strategy to Blend Retail, Payments and AI for Shopper Appeal

February 01, 2024
IKEA’s unique, maze-like retail format has consistently appealed to consumers worldwide.  At the core of IKEA’s success lies its self-service and exploration model, where the stores serve as expansive showrooms,...

IKEA Says the Time’s Right to Bring BNPL In-Store and Online

September 20, 2023
Christine Briganti, Financial Services Deployment Project Leader for IKEA, told PYMNTS that the growing embrace of buy now, pay later (BNPL) will help broaden the Swedish furniture retailer’s reach in...

Quick Reads
Google Pay to Add BNPL Options From Afterpay and Klarna

November 19, 2024
Google Pay is expanding its buy now, pay later (BNPL) options with the addition of Afterpay and Klarna. Afterpay’s BNPL is now available to consumers checking out online through Google Pay at select merchants, the BNPL provider said in a Tuesday (Nov. 19) press release. Wider availability of Afterpay on the digital wallet will be […]

PayPal Names Cash App, Afterpay Veteran Geoff Seeley Marketing Head

February 26, 2024
PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Seeley will lead the global marketing team for PayPal and its family...

Afterpay Partners With Rokt to Deliver Targeted Offers at Checkout

November 16, 2023
Buy now, pay later (BNPL) provider Afterpay partnered with eCommerce technology company Rokt. The collaboration aims to expand Afterpay’s ads business and provide eCommerce shoppers with more relevant offers at checkout,...

Afterpay Offers BNPL Rewards via Nift Partnership

October 20, 2023
Afterpay added a rewards program to its buy now, pay later (BNPL) offering. The program is happening via a partnership with the Nift Network and allows Afterpay shoppers to discover and try products and services...