In the marketing arena, where creativity and innovation are paramount, a new contender is emerging: generative artificial intelligence (GenAI). Capable of producing content such as Pixar-style animations, this technology is now targeting the business sector with a focus on advertising. According to a recent report...
CES 2024 was more than an occasion to introduce new gadgets, robots and artificial intelligence (AI)-driven product development. Turns out that marketers want to play in the AI sandbox as well, and CMOs turned out in force in Las Vegas to share ideas and discuss...
June 24, 2024
According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. One key takeaway from our recent 2024 CAIO Report is “Are CMOs Missing GenAI’s Potential?” The report, based on surveys […]
January 12, 2024
CES 2024 was more than an occasion to introduce new gadgets, robots and artificial intelligence (AI)-driven product development. Turns out that marketers want to play in the AI sandbox as...
