Air360 news and trends

Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales

December 09, 2020
Interviews & Exclusives
Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales

December 09, 2020
Beautifully designed user experiences are, unfortunately, not always good user experiences. As digital analytics firm Air360 Founder Florent Defontis told Karen Webster in a recent conversation, the trouble is that what a user experience (UX) designer likes is often very pretty and elegant, but that doesn’t necessarily mean an easy experience for the user. In […]