Allbirds news and trends

Allbirds Closing Stores as Retailers Feel the Burn of Shopper Cutbacks
Retail // March 12, 2024

Not long after touting its brick-and-mortar expansion, footwear brand Allbirds is becoming the latest merchant to shutter stores — a move that comes as consumers’ budgeting behavior amid financial challenges takes a hit on retailers. The brand, which began in direct-to-consumer (D2C) and expanded into...

D2C Brands’ Success Hinges on Consumer Trust
Retail // February 05, 2024

When it comes to direct-to-consumer (D2C) online shopping, establishing trust with shoppers is key to brands’ success, a recent PYMNTS Intelligence study reveals. By the Numbers For the report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” PYMNTS Intelligence surveyed more...

Should Brands and Retailers Go All-In With High Spenders? 
Retail // December 04, 2023

As the global economy navigates the twists and turns of inflation, brands and retailers are at a checkout counter of decisions: which aisle to stroll down with their marketing efforts.   While the tempting option may be to tailor their strategy toward affluent consumers, who seem...

Allbirds Looks to Amazon to Boost Demand 
Retail // November 27, 2023

After recently disclosing another quarter of unsatisfactory earnings, footwear and fashion firm Allbirds is betting on a new partnership with Amazon to boost its likeability and relevancy with consumers.   During a recent conference call with analysts, Allbirds acknowledged its ongoing efforts to rectify the fallout...

Interviews & Exclusives
Dog Days for D2Cs: Allbirds Joins Peloton, Etsy, Warby Parker on List of Fallen Angels

May 11, 2022
They may be some of the best known and well-liked brands around, but the stocks of the so-called direct-to-consumer (D2C) darlings are nothing short of disaster. While the products and services sold by Allbirds, Etsy, Warby Parker, Peloton and others are widely respected, their respective share prices have all declined by 60% — or more […]

Quick Reads
Allbirds Q2 Revenue Takes Hit Amid Currency Exchange Headwinds

August 08, 2023
Direct-to-consumer (D2C) clothing and footwear retailer Allbirds on Tuesday (Aug. 8) posted “better-than-expected” second quarter earnings, amid decreases in average selling prices, currency exchange headwinds and an overall challenging macroeconomic environment. This comes as the San Francisco-based footwear brand continues to focus on transforming its business to drive growth. According to Q2 results, the company posted […]

Allbirds Gets Lift From New Physical Stores as Headwinds Persist

November 09, 2022
Direct-to-consumer (D2C) clothing and footwear retailer Allbirds saw a lift in its most recent quarter as the addition of a record number of physical stores helped drive sales. In its...

Allbirds, Trove Team on ‘ReRun’ Resale Platform

February 17, 2022
Allbirds, an eco-friendly clothing and shoe brand, debuted its Allbirds ReRun resale platform Thursday (Feb. 17), a press release said. The release said the platform will operate in partnership with...

Allbirds Reports New Stores, Sales Growth After IPO

December 01, 2021
Eco-friendly footwear and apparel firm Allbirds said it added four new stores and introduced a new line of products in its first report since its debut on the public market,...