Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media world is trying to deal with Google’s decision to eliminate tracking “cookies” from its browser....
In a world where Amazon and Walmart are always finding ways to go neck in neck, both retail giants are focusing on enhancing their established strengths this week. Amazon is launching a generative artificial intelligence (AI) tool that aims to address shopper questions, and Walmart...
Pinterest’s CEO, Bill Ready, made it clear on Monday (Oct. 30) that the social media platform is prepared to embrace a cookieless future, emphasizing that there’s no need to extensively track users. This statement reflects a fundamental aspect of Pinterest’s design, wherein users convey their...
Amazon and Walmart aren’t just battling for the eCommerce crown. They’re also locked in an artificial intelligence (AI) rivalry to woo third-party sellers. In their quest, both retail giants are leveraging some pretty hot technologies — AI to improve not only the shopping experience for...
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to enable targeted advertising using the retailer’s data. “Combining Walmart’s unique […]
January 19, 2024
In a world where Amazon and Walmart are always finding ways to go neck in neck, both retail giants are focusing on enhancing their established strengths this week. Amazon is...
February 05, 2024
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media world is trying to deal with Google’s decision to eliminate tracking “cookies” from its browser. Amazon and Reach’s agreement is one of the first of […]
October 25, 2023
Amazon Ads introduced a new generative artificial intelligence (AI) solution for image generation, aimed at helping advertisers enhance their ad campaigns and create more engaging content. Now in beta, this...
