As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report points out, Amazon Prime Video, which introduced advertisements in the United States on Monday (Jan. 29), has the advantage over...
For many of us, the new year is all about catching up on the latest films or music we may have missed in 2023. To that end, PYMNTS clicks over to the latest Provider Ranking of Streaming Apps to help viewers decide on where to start. This...
As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported tier. Amy Reinhard, Netflix president of ads, said the plan’s monthly active user base has exceeded 23 million people globally,...
Amazon is laying off hundreds of employees across its Prime Video and Amazon MGM Studios organization. The cuts follow the organization’s year-long review of every aspect of its business, Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, said in a note...
December 22, 2023
As streaming platforms evolved throughout the year, many leaders in the industry set their sights on ways to monetize their content beyond subscription fees and ad sales. For instance, Disney+ is reportedly looking into launching shopping options on its streaming service, as Rita Ferro, president of global advertising at The Walt Disney Company, told Variety earlier this month. Meanwhile, […]
January 10, 2024
Amazon is laying off hundreds of employees across its Prime Video and Amazon MGM Studios organization. The cuts follow the organization’s year-long review of every aspect of its business, Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, said in a note that was sent to employees on Wednesday (Jan. 10) and […]
January 03, 2024
Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Most of that money would come from the tech giant’s recent decision to add commercials to its...
December 18, 2023
In a potential move that would further solidify its presence in the sports content industry, Amazon is reportedly in talks to invest in Diamond Sports Group, the largest regional-sports programmer in the country....
September 22, 2023
Amazon will include “limited advertisements” on Prime Video shows and movies beginning in 2024. The streaming service will also offer an ad-free option at additional cost, Amazon said in a...
