Amazon Spark news and trends

Ninety-Two Percent Of Checkout-Savvy Merchants Use Reviews To Drive Conversions
Retail // January 31, 2018

In 1995, Amazon started allowing its users to post reviews on its site. Since then, their review platform has become a big draw. Fifty-five percent of shoppers start their buying research on Amazon, according to a BloomReach survey. Furthermore, half of shoppers said they rely...

Amazon Interjects Social Through Amazon Spark
Mobile Commerce // July 19, 2017

Amazon recently announced the launch of Amazon Spark, a service designed to improve customers’ ability to find new products. According to a report in TechCrunch, the new service seems to take a page from Instagram’s shoppable photos. With Spark, users are urged to post stories, ideas...

Quick Reads
Amazon’s Social Network Spark Goes Dark

June 16, 2019
After rolling out only about two years ago, shopping social network Amazon Spark has reportedly recently left Amazon’s apps and the internet. The feature reportedly aimed to connect the gap between socializing and online shopping, Mashable reported. Through the service, users of Prime could put photos on a feed that was similar to Instagram that […]