Investment firm Vista Equity Partners has agreed to acquire digital experience research and testing firm Applause, the two companies announced. Applause will still operate as an independent unit, and executive leadership will remain the same following the deal, which is subject to standard regulatory approvals. Vista currently has...
A good product at a good price: that used to be the recipe for a good brand. But a third ingredient in retail is quickly overshadowing those bastions of success, and that is customer service. Consumers want a seamless shopping experience, and if they don’t...
How to innovate successfully in payments, where as a rule, complexity reigns? According to Applause CEO Doron Reuveni, among the best approaches is to focus less on “what’s hot” and more on the ever-evolving needs of the consumer.
Conducting QA testing for digital experiences is likely tough to pull off with just the people inside one company. As such, today’s companies tend to go to the public to help ensure the product or service is of high caliber, which is known as crowdsourcing...
July 05, 2017
How to innovate successfully in payments, where as a rule, complexity reigns? According to Applause CEO Doron Reuveni, among the best approaches is to focus less on “what’s hot” and more on the ever-evolving needs of the consumer.
April 06, 2017
For technology startups looking to expand their reach, crowdtesting has become a key resource to ensure operability on the global market. FinTech Abra, for instance, looks to change the way...
August 24, 2017
Investment firm Vista Equity Partners has agreed to acquire digital experience research and testing firm Applause, the two companies announced. Applause will still operate as an independent unit, and executive leadership will remain the same following the deal, which is subject to standard regulatory approvals. Vista currently has $30 billion in cumulative capital commitments and aims to make […]
April 28, 2017
Conducting QA testing for digital experiences is likely tough to pull off with just the people inside one company. As such, today’s companies tend to go to the public to...
December 26, 2016
PYMNTS consulted 21 payments executives from across the industry to share their insights on the biggest takeaways from 2016 as part of the “Payments 2016, The Year Of…” eBook. We posed...
