Apple Car news and trends

The Rumor-Filled Race For The Connected Car Future
Artificial Intelligence // August 11, 2018

Americans do a lot of driving. According to the latest edition of the American Driving Survey, each Americans spends about 290 hours a year behind the wheel, driving about 10,000 miles. As a nation, Americans drive some 2.5 trillion miles per year. To put those figures in some perspective,...

The Smarter Car: Who Will Get There First?
Intelligence of Things // September 08, 2017

Apple won’t be building that self-driving car — or, at least, not the way it originally envisioned. It came to light last month that the tech giant was redirecting its vehicular efforts, code-named “Project Titan,” away from designing an actual smart car to focus on building...

Apple Acquires Self-Driving Test Permit
Apple // April 17, 2017

Perhaps self-driving technology was what Apple CEO Tim Cook meant by “future stuff.” On Friday of last week, Apple secured a self-driving road test permit from the California DMV. The new permit will reportedly allow Apple to test the technology in three Lexus RX 450h...

Elon Musk Calls The Apple Car An ‘Open Secret’
News // January 13, 2016

Is the possibility of Apple creating an electric car merely a pipe dream for consumers of the brand (or a nightmare for prospective competitors)? Not according to Elon Musk, who plainly stated that it’s an “open secret” that Apple is developing a vehicle. The Tesla...

Interviews & Exclusives
The Rumor-Filled Race For The Connected Car Future

August 11, 2018
Americans do a lot of driving. According to the latest edition of the American Driving Survey, each Americans spends about 290 hours a year behind the wheel, driving about 10,000 miles. As a nation, Americans drive some 2.5 trillion miles per year. To put those figures in some perspective, the amount of time the average American spends on the […]

Quick Reads
Apple Cancels Car Plans, Shifts Employees to AI Division

February 27, 2024
Apple has reportedly told employees that it is canceling its effort to build an electric car and is shifting many members from the car team to its artificial intelligence (AI) division. The decision was shared with nearly 2,000 employees working on the project in an internal announcement by Chief Operating Officer Jeff Williams and VP Technology Kevin Lynch, who […]

Elon Musk Calls The Apple Car An ‘Open Secret’

January 13, 2016
Is the possibility of Apple creating an electric car merely a pipe dream for consumers of the brand (or a nightmare for prospective competitors)? Not according to Elon Musk, who...