Apple Intelligence news and trends

Apple Eyes 10% Bump in iPhone Shipments From AI Rollout
Retail // July 10, 2024

Apple reportedly expects its new artificial intelligence (AI) services to boost demand for its iPhones. The company expects to ship at least at least 90 million iPhone 16 devices in the second half of this year, which is about a 10% increase over the 81...

Apple Reportedly Gains Observer Seat on OpenAI Board
Apple // July 03, 2024

Apple is reportedly taking an observer position on new artificial intelligence partner (AI) OpenAI’s board. This new role came as part of last month’s deal between the two tech companies to integrate OpenAI’s ChatGPT into Apple products, the Financial Times (FT) reported Tuesday (July 3)....

Report: Apple’s Device Longevity Makes AI More Important
Apple // June 30, 2024

Apple’s devices are lasting longer, so customers don’t trade up as often. And as Bloomberg News reported Sunday (June 30), that could make the tech giant’s artificial intelligence (AI) efforts all the more important. To be clear, the report said, Apple is trying to make...

Apple and Meta Reportedly Pursuing AI Collaboration
artificial intelligence // June 23, 2024

Apple has reportedly held discussions with Meta about partnering on artificial intelligence (AI). The iPhone maker and the social media giant have discussed integrating Meta’s AI model into Apple’s recently announced Apple Intelligence, The Wall Street Journal (WSJ) reported Sunday (June 23), citing sources familiar...

Interviews & Exclusives
Apple Plays It Safe With Apple Intelligence Suite, OpenAI Partnership

June 10, 2024
Apple may have arrived late to the artificial intelligence party. Still, the tech giant is making a grand entrance with “Apple Intelligence,” a new suite of AI features that promise to revolutionize the iPhone, Mac and iPad experience — all while keeping your data under lock and key. At its annual Worldwide Developers Conference on […]

Quick Reads
Smartphone Sales Climb Thanks to Markdowns and AI

July 15, 2024
iPhone sales stabilized in the second quarter amid growth in the broader smartphone market. New data released Monday (July 15) by IDC shows a 6.5% increase in global smartphone shipments, while Counterpoint Research — published Monday as well — found a 6% increase in phone sales to consumers. “Apple’s momentum in Q2 improved significantly from […]

Apple Eyes 10% Bump in iPhone Shipments From AI Rollout

July 10, 2024
Apple reportedly expects its new artificial intelligence (AI) services to boost demand for its iPhones. The company expects to ship at least at least 90 million iPhone 16 devices in...

Apple Reportedly Gains Observer Seat on OpenAI Board

July 03, 2024
Apple is reportedly taking an observer position on new artificial intelligence partner (AI) OpenAI’s board. This new role came as part of last month’s deal between the two tech companies...

Report: Apple’s Device Longevity Makes AI More Important

June 30, 2024
Apple’s devices are lasting longer, so customers don’t trade up as often. And as Bloomberg News reported Sunday (June 30), that could make the tech giant’s artificial intelligence (AI) efforts...