Apple Vision Pro news and trends

Apple Looks to Sell Vision Pro to Overseas Consumers
Apple // May 13, 2024

Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing to begin selling its almost $3,500 Vision Pro in non-U.S. markets, Bloomberg News reported Monday (May 13). Sources tell the news outlet...

Apple CEO Says Vision Pro Coming to China This Year
Apple // March 25, 2024

Apple’s Vision Pro headset is reportedly coming to the Chinese market later this year. CEO Tim Cook confirmed that the mixed reality device will launch in China this year during an interview with state media, CNBC reported Monday (March 25). Cook has been in China to launch the company’s latest...

Buying Into the Biometric Payment Opportunity in Mixed Reality
Biometrics // February 22, 2024

No single word signals the death knell of an innovation quite like the adjective “clunky.” Yet, by some accounts, that’s exactly what the user experience of the first few generations of mixed reality (MR) and virtual reality (VR) headsets has been like, with users complaining...

e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro
Retail // February 02, 2024

e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take advantage of Vision Pro’s three-dimensional (3D) user interface, creating a multi-sensory, immersive experience, the company said in a Friday (Feb....

Interviews & Exclusives
Apple’s $3500 Mixed Reality Headset No Shoo-In to Be a Slam Dunk

June 05, 2023
Apple’s foray into the mixed-reality world is official. And the reality beyond the announcement? Well, it may be, mixed. Past may be prologue, and the prologue is the HomePod — indicating that the tech behemoth’s newest product launch is no shoo-in to be a slam dunk. As the world knows by now, the tech behemoth […]

Quick Reads
Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design

June 03, 2024
Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which is the tech company’s mixed-reality headset, the Lowe’s Style Studio app lets viewers explore kitchen projects and design a kitchen while immersed in a virtual 3D environment, the home improvement retailer […]

Apple Looks to Sell Vision Pro to Overseas Consumers

May 13, 2024
Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing to begin selling its almost $3,500 Vision...

Apple CEO Says Vision Pro Coming to China This Year

March 25, 2024
Apple’s Vision Pro headset is reportedly coming to the Chinese market later this year. CEO Tim Cook confirmed that the mixed reality device will launch in China this year during an interview with state media,...

e.l.f. Cosmetics Launches Mixed-Reality Shopping App for Apple Vision Pro

February 02, 2024
e.l.f. Cosmetics has launched a beauty shopping app for Apple’s new spatial computer, Vision Pro. The “your best e.l.f.” visionOS app includes features that take advantage of Vision Pro’s three-dimensional...