Luxury fashion brand Hermès has broadened its offerings in the beauty sector, introducing a new line of products that includes mascara, eyeshadow, and makeup brushes. This decision aligns with the goal of catering to the aspirational shopper, who may not have the means to purchase...
With the impact of inflation causing changes in consumer behavior and their preferences in extravagances, — with some opting for travel and others exploring luxury brands — luxury names such as Prada and Hermès have identified a previously untapped market potential. This realization has led...
The aspirational shopper, once a core target demographic for high-end brands, seems to be in a state of flux. As the traditional luxury market contends with price hikes and changing spending patterns, an interesting trend is emerging — an uptick in the travel sector. For...
When consumers don’t spend, retailers typically think to offer a discount. But discounts, as we all know, can become a slippery slope. What lengths will a luxury retailer go to get the “aspirational shopper” to continue to shop? The question arises due to the difference...
