Athleta news and trends

Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
Earnings // August 30, 2024

As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While Gap focuses on revitalizing its core brands during ongoing operational hurdles, Lululemon is capitalizing on international growth and stellar performance...

Gap’s Promising Turnaround Efforts Suggest Blueprint for Legacy Apparel Retailers
Retail // July 02, 2024

Gap, a once-dominant force in American retail that has faced challenges in recent years, is undergoing a years-long effort to reclaim its position in a highly competitive market — a journey that serves as an indicator for how legacy apparel brands can hold their own...

Gap: Consumers Demand Fashion That Responds to of-the-Moment Trends
Earnings // May 31, 2024

Consumers expect fashion retailers to meet their preferences as they evolve, Gap noted on its latest earnings call, with the rise of eCommerce speeding up the trend cycle and demanding that brands become more agile. On a call with analysts Thursday (May 30) discussing Gap...

Gap’s Athleta Moves Into ‘Experiential Fitness’ Space
Retail // November 09, 2023

Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of public events in New York City next week, according to a Thursday (Nov. 9) press...

Quick Reads
Gap’s ‘Brand Reinvigoration’ Focus Turns to In-Store and Online Experiences

November 22, 2024
Gap Inc. is refining both its digital and in-store channels as it works to reinvigorate its apparel brands. The parent company of Old Navy, Gap, Banana Republic and Athleta said this Thursday (Nov. 21) while reporting its third-quarter results. For the Old Navy brand, the company is delivering more clarity around pricing and a greater promotion of value through its […]

Gap’s Athleta Moves Into ‘Experiential Fitness’ Space

November 09, 2023
Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of She” at a series of...

Gap Partners With Optoro to Improve Returns Experience 

March 28, 2023
As merchants begin to clamp down on returns, more brands are revisiting how they handle this inescapable aspect of eCommerce, with Gap the latest to announce it’s trying a new...

Gap Sees Stock Rise Despite ‘Muted’ Sales Report

March 04, 2022
Gap saw its stock rise late Thursday (March 3) after the clothing retailer presented a positive profit picture for the year ahead, despite “muted” sales caused by store closures and...