Athletic Wear news and trends

Nike and the Travis Kelce Jersey Effect
Retail // September 29, 2023

The Sunday (Sept. 24) outing of Taylor Swift to watch Kansas City Chiefs’ standout Travis Kelce on the football field wasn’t just a topic of constant conversation on the internet. It’s even made its way to Nike’s latest earnings call Thursday (Sept. 28).  During the...

Lululemon’s Accessories Spark Cult-Like Following With 44% Surge in Sales
Earnings // September 01, 2023

If it wasn’t the Lululemon Aligns for women or ABC pants for men that kept consumers come back, it’s the accessories.   “Our entire bag assortment is performing well, crossbody style backpacks and small pouches are helping drive these results,” said Calvin McDonald, CEO of Lululemon...

Adidas Seeks CEO, Questions Kanye West Deal
Retail // October 07, 2022

As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get back to the creative edge,” said Cowen analyst John Kernan Friday (Oct. 7) in a Bloomberg News report on the...

Roger Federer-Backed Running Shoe Brand Launches Resale Site in Green Push
Retail // September 09, 2022

Seeking to boost its sustainability and reach new customers, Swiss athletic footwear and apparel brand On — which is backed by tennis star Roger Federer — has launched a resale site called Onward.  The new site will buy and sell used shoes and will do...

Quick Reads
Adidas Seeks CEO, Questions Kanye West Deal

October 07, 2022
As Adidas looks for a new chief executive, experts and analysts are advising the German footwear company to get creative. “The company needs to get back to the creative edge,” said Cowen analyst John Kernan Friday (Oct. 7) in a Bloomberg News report on the search for a chief executive officer. Adidas announced in August […]

Roger Federer-Backed Running Shoe Brand Launches Resale Site in Green Push

September 09, 2022
Seeking to boost its sustainability and reach new customers, Swiss athletic footwear and apparel brand On — which is backed by tennis star Roger Federer — has launched a resale...

Adidas Warns Customers Of Data Breach

June 29, 2018
Another day, another (possible) data breach: Adidas revealed that it has come under attack from cybercriminals looking to steal personal information. The breach could potentially affect millions of customers, who...

Under Armour Cautiously Plans Future Amid Slumping Sales

August 02, 2017
The earnings numbers are in for Under Armour, and it’s not exactly what the sports apparel retailer was hoping for. This week, Under Armour shared news that its Q2 earnings results...