Attention Economy news and trends

IHOP (IHOb?) Cooks Up A Win In The Attention Economy
Retail // June 11, 2018

While many QSRs and fast-casual restaurants are working to expand into the breakfast space, and as smaller, independent businesses cater to consumers’ growing appetites for an indulgent weekend brunch, one international player is going the opposite way: International House of Pancakes, aka IHOP, aka …...

Weirdness Is Currency In The Attention Economy
Retail // January 26, 2018

Playing with one’s food is all part of the Kentucky Fried Chicken (KFC) value proposition. There was the Watt A Box that let customers charge their phone while eating dinner, the Gamers Box that came with a mount for the phone as well as controllers...

Odd Opportunities Washed In With The Tide
Retail // January 22, 2018

If there’s one guarantee on the internet, it’s that dumb trends and memes will go viral, and someone will try to make a quick buck off them. The ill-advised Tide Pod Challenge was no different. The challenge encouraged teens to chew on Tide laundry detergent...