As specialty retailers look for ways to hold their own against Amazon’s growing lead, many are rethinking their tech efforts to be more competitive. Take, for instance, Guitar Center, which announced Tuesday (July 9) the appointment of Adolfo Rodriguez, who has held leadership positions at...
Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version. The company originally planned to offer two models of the Vision — as it does with its iPhone — but...
Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and developers to create AR effects in hours rather than weeks, Reuters reported Tuesday (June 18), citing its interview with Snap Chief...
As clothing brands and retailers continue to struggle with the costly problem of returns, many are turning to artificial intelligence to help consumers buy products they will actually want when they arrive. True Fit, a player in the realm of size and fit personalization, announced...
June 05, 2024
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance, discussed this demand for shopping journeys that combine the digital and physical at the William Blair Growth Stock Conference. “We really think about our business […]
March 08, 2024
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement Wednesday (March 6) that it...
February 27, 2024
As eCommerce merchants look for new ways to reduce the costs and inefficiencies of returns, Perfect Corp. sees augmented reality (AR) as a key solution, mitigating consumers’ dissatisfaction with their products...
February 09, 2024
The commerce landscape is experiencing unprecedented growth, driven by the rapid expansion of digital marketplaces and eCommerce platforms. This surge comes as little surprise, as consumers are increasingly embracing the convenience of...
July 19, 2024
Augmented reality (AR) startup Magic Leap reportedly cut 75 jobs on Thursday (July 18) as it reorients its business toward technology licensing. The company’s cuts included its entire sales and marketing departments, Bloomberg reported Friday (July 19). “Magic Leap has been evolving our go-to-market approach to better align with market dynamics and emerging opportunities, optimizing how we support […]
June 18, 2024
Apple has reportedly paused its work on its next high-end Vision Pro mixed-reality headset and chosen to focus on a more affordable, less full-featured version. The company originally planned to...
June 18, 2024
Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and developers to create AR effects...
May 30, 2024
Google is forming a partnership with augmented reality (AR) startup Magic Leap. “We’ve shipped a couple of different versions of augmented reality devices so far, so we’re out there delivering...
