The B2B world often follows closely behind the B2C world when it comes to adopting technology. While B2C eCommerce is practically the norm in many parts of the globe today, B2B eCommerce has just begun to take off. And as B2C mobile commerce begins to...
The Bring Your Own Device movement has taken hold of business as employees today encourage the use of their own smartphones to do professional work. For B2B, the use of the smartphone appears to be fulfilling the sector’s demand for personalized features — just as is...
Consumers have fueled the surge in new apps and tools that offer on-demand services, with Uber and GrubHub emerging as some of the most visible success stories. Less visible, however, is the enterprise-focused on-demand market. A recent panel on the topic, “On-Demand, B2B,” held at...
B2B sellers have a new focus for 2015: a digital customer experience. Following similar moves in other aspects of business interactions, sellers are putting the customer at the center of their marketing strategy. The challenges remain the same – developing new and better clients –...
June 25, 2015
The Bring Your Own Device movement has taken hold of business as employees today encourage the use of their own smartphones to do professional work. For B2B, the use of the smartphone appears to be fulfilling the sector’s demand for personalized features — just as is seen in the B2C space. Recent research on the topic […]
June 11, 2015
Consumers have fueled the surge in new apps and tools that offer on-demand services, with Uber and GrubHub emerging as some of the most visible success stories. Less visible, however,...
