In a market ecosystem where Instagram influencers are a new norm in advertising, and where corporate sponsorships are diversifying throughout the digital ether, businesses’ vast network of strategic B2B partnerships is getting even bigger, and more complex. Negotiating and fulfilling contracts, determining the effectiveness of...
“Know your customer” and “know your supplier” are critical components of B2B partnerships and expanding supply chains. Technology has made it easier than ever for businesses to connect to corporate partners and clients regardless of location, but exposes these firms to risks from an array...
