B8ta news and trends

Retailers Start New Traditions With Innovation Around The Holidays
Retail // November 29, 2019

Today, of course, is the day after Thanksgiving. After all the turkey and stuffing … if you live in the U.S., you could be gearing up to buy gifts in store or online. The deals might be intriguing – and the quantities may be limited....

Why The Future Of Brick-And-Mortar Isn’t About Sales
Retail // November 15, 2019

In 2014, it was hard to pick up any article about retail and not end up reading an obituary for the mall. It was the peak of “the mall is dead, the physical store is over” narratives in American media, and the conventional wisdom among...

Toys R Us Is Back With Experiential Retail
Retail // July 18, 2019

Tru Kids, the parent company of Toys R Us, is partnering with retail-as-a-service startup b8ta to launch a new curated store experience. The first two new Toys R Us stores will open in November, in time for the 2019 holiday season, Toys R Us said...

Google Debuts Devices To Blunt Amazon Alexa Threat
Artificial Intelligence // October 10, 2018

As is often the case with big hardware events by Big Tech, the Made by Google Event was both surprising and not. Much of what was rolled out on a New York stage yesterday afternoon (Oct. 9) was anticipated and well-known long before the stage...

Interviews & Exclusives
Eargo CEO: Using Tech, Payments To Take The Stigma Out Of Buying Hearing Aids

March 03, 2020
Imagine if 42 million people in the U.S. had a medical condition that kept them from enjoying life and less than half of them took steps to fix it. That’s the situation currently with hearing loss, which is the third most common medical condition in the U.S. And 26 percent of that population has avoided […]

Why The Future Of Brick-And-Mortar Isn’t About Sales

November 15, 2019
In 2014, it was hard to pick up any article about retail and not end up reading an obituary for the mall. It was the peak of “the mall is...

Quick Reads
Toys R Us Is Back With Experiential Retail

July 18, 2019
Tru Kids, the parent company of Toys R Us, is partnering with retail-as-a-service startup b8ta to launch a new curated store experience. The first two new Toys R Us stores will open in November, in time for the 2019 holiday season, Toys R Us said in a July 18 press release. The first stores will […]

With b8ta Stake, Macy’s Pop-up Biz Gets A Boost

June 13, 2018
Retail giant Macy’s is boosting its pop-up shop presence, known as Market @ Macy’s. The company is doing so by taking a minority stake in b8ta, a three year old...

Lowes And b8ta Collaborate On Smart-Home Shopping

November 08, 2017
After running a three-store pilot approximately one year ago, home improvement and appliance chain Lowe’s has announced news it will partner with software-powered electronics retailer b8ta to launch its “Smart...