Baby Boomers news and trends

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
Consumer Insights // November 11, 2024

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand...

Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Consumer Insights // August 08, 2024

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World Does Digital” study surveyed more than 67,000 consumers across 11 countries accounting for nearly half the world’s GDP about their...

QVC CEO Aims Social Commerce at Gen Z Parents
Retail // August 08, 2024

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital platforms. The company, which owns shopping channels QVC and HSN as well as other retail...

46% of US Consumers Say They’re Ready for Open Banking
Digital-First Banking // July 30, 2024

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their bank accounts using familiar online banking credentials, offers a streamlined alternative to traditional methods by...

Interviews & Exclusives
71% of German Consumers Used a Digital Wallet in the Past Year

December 02, 2024
Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a digital wallet in some way in the past year. A PYMNTS Intelligence report, “Digital Wallets Beyond Financial Transactions: Germany Edition,” in collaboration with Google Wallet, reveals insights into how Germans […]

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping

November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What...

QVC CEO Aims Social Commerce at Gen Z Parents

August 08, 2024
Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital...

46% of US Consumers Say They’re Ready for Open Banking

July 30, 2024
As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their...

Quick Reads
Temu Gains Following Among Older eCommerce Shoppers 

January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]

Record-High Share of Americans Have Paid Off Their Homes 

November 17, 2023
An increasing number of Americans have realized the dream of owning a home without the burden of a mortgage.  Nearly 40% of homeowners in the country now own their homes...

Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans

November 08, 2023
Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses data about 62-and-older consumers’ static...

Older Americans Help Drive Consumer Spending Power

October 08, 2023
America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may have helped consumer spending to...