Back-to-school sales will set a record this year. The issue is whether it’s a record on the positive or negative side of the ledger, because projections for the first selling season of the pandemic are as far apart as they could possibly be. On the...
You can probably tell by the happy looks on all the children’s faces, but in case not — back-to-school season is upon us. Not only is it a big time for retail but, in a sense, a kind of dress rehearsal for the upcoming all...
About 22 years ago, Staples released what was arguably the best back-to-school commercial in human history. For those unable to watch at work, the commercial features an elated father, who dances and skips his way through a Staples, picking up school supplies for his son...
In 1996 — 21 years ago — Staples created and released one of the greatest television commercials in human history. Yes, we know that is a bold claim, particularly for an ad that was not released during a Super Bowl. But, over the course of 30 seconds, Staples managed to capture the deepest feelings of tens...
September 05, 2016
It’s that time of year again — kids are heading back to school, the nights are getting cooler and there’s pumpkin spice everything, everywhere. It’s true, summer is over. But the real question is: Are retailers ready? From end-of-summer sales to prepping for the upcoming holiday season, we look at how retailers are (or aren’t) getting their pumpkins in a row to officially usher in the fall season.
August 09, 2017
Pencils, notebooks and crayons are on the shopping list for many kids as they get ready for the upcoming school year. As parents begin back-to-school shopping for school supplies, retailers are making an effort to be the place to shop for any item in any grade. And, while retail establishments like Walmart and Target are typically included […]
August 16, 2016
American families are expected to spend an average of $1,642 on back-to-school spending this month, up significantly (33 percent)) from the $1,239 American families spent in 2015, according to the...
