Baking news and trends

Taking Friction Out Of The Kitchen With Subscription Kits
Retail // February 13, 2020

For those without much culinary experience, eCommerce innovators are assembling “how-to” kits to help teach them how to bake. Whisk Takers, in one case, offers kits with non-perishable ingredients and step-by-step recipes for baked goods that consumers can purchase through subscriptions or a la carte....

Profit Is Icing On The #Cake For Instagrammers
Retail // May 31, 2017

Chelsey White gets to ‘Gram her cake and have it, too. The 26-year-old Instagram celebrity has monetized her baking hobby to the point where she doesn’t even have to accept cake orders; she just has to bake one, film it, and share the video (sliced...

Quick Reads
Profit Is Icing On The #Cake For Instagrammers

May 31, 2017
Chelsey White gets to ‘Gram her cake and have it, too. The 26-year-old Instagram celebrity has monetized her baking hobby to the point where she doesn’t even have to accept cake orders; she just has to bake one, film it, and share the video (sliced down and sped up into a bite-sized post) to her […]