Banyan news and trends

Bilt Uses Banyan Item-Level Data Capabilities to Enhance Rewards Program
Partnerships // June 04, 2024

Bilt joined the Banyan platform to provide additional benefits to its members. “The addition of Banyan item-level data capabilities opens exciting new opportunities for Bilt and its rewards network partners to power ever more relevant, tailored and unique rewards and benefits experiences for members,” Banyan...

Are Retail Media Networks Financial Services’ Next Big Move?
Data // June 03, 2024

This year more than 5 trillion digital ads will be shown globally. It’s a staggering number and a testament to the desire of companies from ad giants like Coca-Cola to the smallest Amazon marketplace seller to embrace digital advertising’s promise of getting to the right...

New Data: Card-Linked Offers Improve Relevance and Value
Loyalty & Rewards // May 29, 2024

Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But what about the 21% of past users who never return? PYMNTS Intelligence finds that if those who used these offers...

Walgreens Teams With Banyan for Item-Level Data
Partnerships // May 20, 2024

Walgreens has formed a partnership with Banyan, a platform offering merchants item-level receipt data solutions. By adding Banyan’s item-level data capabilities, the companies said on its blog Monday (May 20), Walgreens will be able to offer a “true omnichannel experience,” with platforms combining the physical and digital. “This...

Interviews & Exclusives
35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers

June 11, 2024
Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who take advantage of the programs. According to PYMNTS Intelligence research, 79% of current card-linked offer users plan to continue using them in the future. And, as we report in “Card-Linked […]

Are Retail Media Networks Financial Services’ Next Big Move?

June 03, 2024
This year more than 5 trillion digital ads will be shown globally. It’s a staggering number and a testament to the desire of companies from ad giants like Coca-Cola to...

New Data: Card-Linked Offers Improve Relevance and Value

May 29, 2024
Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But what about the 21% of...

34% of Consumers Haven’t Heard of Card-Linked Offers

May 13, 2024
Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they use them. According to PYMNTS...

Quick Reads
Bilt Uses Banyan Item-Level Data Capabilities to Enhance Rewards Program

June 04, 2024
Bilt joined the Banyan platform to provide additional benefits to its members. “The addition of Banyan item-level data capabilities opens exciting new opportunities for Bilt and its rewards network partners to power ever more relevant, tailored and unique rewards and benefits experiences for members,” Banyan said in a Tuesday (June 4) blog post. The Bilt […]

Walgreens Teams With Banyan for Item-Level Data

May 20, 2024
Walgreens has formed a partnership with Banyan, a platform offering merchants item-level receipt data solutions. By adding Banyan’s item-level data capabilities, the companies said on its blog Monday (May 20), Walgreens will be...

Banyan to Add Item-Level Data Capabilities to WEX Virtual Payments

May 02, 2024
Banyan has announced a new partnership with WEX. “As a B2B FinTech whose purpose is to simplify the business of running a business, WEX helps solve operational complexities and streamline...

Banyan Appoints Ex-Uber, PayPal Executive Vish Shastry as Chief Product Officer

March 08, 2024
Banyan has appointed former Uber, PayPal and Visa executive Vish Shastry as chief product officer. “We are thrilled to welcome Vish to Banyan,” Jehan Luth, founder and CEO of Banyan, said in a Thursday (March 7) blog post. “He’s an...