Beacobs news and trends

Millennial Moms May Be Beacons’ New Best Friends

July 08, 2015
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Millennial Moms May Be Beacons’ New Best Friends

July 08, 2015
In-store beacons — technology that tracks in-store visitors and sends offers their way through their smart devices — are having a significant and effective impact in reaching moms within the Millennial generation, according to inMarket. As reported by VentureBeat, inMarket, which is a beacon platform, said Tuesday (July 7) that 38 percent of mothers in […]