Beauty Industry news and trends

As Inflation Tightens Wallets, Hermès Expands With Makeup to Win Consumers 
Retail // October 18, 2023

Luxury fashion brand Hermès has broadened its offerings in the beauty sector, introducing a new line of products that includes mascara, eyeshadow, and makeup brushes.  This decision aligns with the goal of catering to the aspirational shopper, who may not have the means to purchase...

Oddity’s AI-Powered Product Development Spurs Repeat Purchases
Retail // October 04, 2023

On Monday (Oct 2), Oddity Tech reported third-quarter results that showed revenue growth of 29% to 31% and attributed this to repeat sales in its Il Makiage and Spoiled Child brands.  In June, PYMNTS reported that the Israeli firm, founded in 2018 by siblings Oran...

Personalized Skincare Puts a Fresh Face on Heyday’s Subscription Model
Retail // June 27, 2023

If TikTok told you to rotate your skincare products biweekly, you probably started to rotate your skincare regimen. Or you know someone who did. But while the recommendation could be a solid tip, it lacks personalization. And with insane makeups on personalized skincare services, it’s...

AI-Powered Beauty Company Oddity Challenges Industry Norms, Files IPO 
IPO // June 26, 2023

Despite it being a ghost town in IPOville, Oddity, a beauty and technology company responsible for managing brands like Il Makiage and Spoiled Child, has submitted its application to become a publicly traded company. The decision is noteworthy not only because initial public offerings (IPOs)...

Interviews & Exclusives
Personalized Skincare Puts a Fresh Face on Heyday’s Subscription Model

June 27, 2023
If TikTok told you to rotate your skincare products biweekly, you probably started to rotate your skincare regimen. Or you know someone who did. But while the recommendation could be a solid tip, it lacks personalization. And with insane makeups on personalized skincare services, it’s easy to understand why someone would resort to getting their […]

Digital Payments Makeover Continues for Beauty Services Industry

May 11, 2023
Despite being among the worst hit by the pandemic, the beauty services market has begun to rebound. Sales in the United States have reached nearly 70% of their pre-pandemic levels...

Digital Wallets Refresh Sales for Cross-Border Beauty eTailers

September 09, 2021
eCommerce continues its decade-long rise, with global online sales spiking 38% year over year in the first quarter of 2021 and projected to hit $4.2 trillion by the end of...

Quick Reads
Boulevard Brings In $11M For Beauty Biz Software Development

November 05, 2019
Boulevard, a provider of back-office management software for the spa and salon industry, has raised $11 million in a Series A funding round from investors, including Index Ventures and Bonfire Ventures. As part of the deal, Index Ventures Principal Damir Becirovic, as well as Co-founder and Managing Director Jim Andelman of Bonfire Ventures, will both […]

Madison Reed Launches Try-On Tool

October 26, 2018
Madison Reed has announced the launch of a virtual try-on tool that will help customers test out potential hair colors. Visitors to the hair color brand’s website will be able...

Brandless Expands To Clean Beauty Market

June 20, 2018
Online retailer Brandless has expanded its offerings in its clean beauty product line. Launched in 2017, Brandless is an online platform where everything is off-brand, and it all costs $3 or...