Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product —...
As consumers increasingly transact using voice-controlled devices, Amazon is partnering with Alicia Keys, harnessing her celebrity to boost Alexa adoption. The musical artist’s beauty brand, Keys Soulcare, created in collaboration with e.l.f. Beauty, announced Wednesday (June 26) that it is working with Amazon Alexa on...
As beauty brands look for ways to gain digital shoppers without being able to offer in-store product trials, eCosmetics is seeing sampling prove vital to winning over new customers. Alex Irvin, co-founder at the online retailer, which sells beauty and personal care products, explained in...
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance, discussed this demand for shopping journeys that combine the digital and physical at the William...
June 10, 2024
As beauty brands look for ways to gain digital shoppers without being able to offer in-store product trials, eCosmetics is seeing sampling prove vital to winning over new customers. Alex Irvin, co-founder at the online retailer, which sells beauty and personal care products, explained in an interview with PYMNTS how brands have been getting generous […]
June 05, 2024
As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance,...
February 27, 2024
As eCommerce merchants look for new ways to reduce the costs and inefficiencies of returns, Perfect Corp. sees augmented reality (AR) as a key solution, mitigating consumers’ dissatisfaction with their products...
September 27, 2023
Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty...
July 01, 2024
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product — a hoodie — as well as a selection of other […]
May 20, 2024
DoorDash says it is expanding its 3-year-old partnership with Ulta Beauty. The company announced in a news release provided to PYMNTS Monday (May 20) that it was now offering on-demand and same-day...
May 01, 2024
Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which started with the Clinique brand in late...
April 03, 2024
After years of strong sales growth, Ulta Beauty is warning of a slow period ahead. The retailer’s chief executive said Wednesday (April 3) that he expects moderate mid-single digit sales growth, sending the...
