Beyonce news and trends

Are Celebrity Brands Out of Style for Retailers? 
Retail // March 27, 2023

Last week, Adidas and Beyoncé’s Ivy Park ended their relationship. The news followed reports of a 50% drop in revenue that emerged in February. Despite rumors of Beyoncé’s annual salary being a whopping $20 million, the partnership between her and the company was not as...

Beyoncé, Adidas To Introduce Black Cowboy Fashion Line
Retail // August 06, 2021

Beyoncé and Adidas are joining the Black Cowboy revival. The superstar and the athletics and fashion giant are preparing to release Ivy Park Rodeo, the fourth Ivy Park offering, Adidas announced on Friday (Aug. 6). “Inspired by the inimitable style and undeniable influence of Black...

Square Said To Mull Buy of Jay-Z’s TIDAL Music-Streaming Service
Partnerships / Acquisitions // December 28, 2020

The highly competitive streaming-audio industry could be starting the New Year with some consolidation, a new report suggests. Jack Dorsey — the billionaire CEO of Square and Twitter — is said to be interested in buying TIDAL, the audio service owned by billionaire music legend Jay-Z....

Popeyes Creates Beyonce-Inspired Fashions Based On Its Uniforms
Retail // January 29, 2020

Beyonce’s Ivy Park clothing line for Adidas is sold out, but fashionistas can get the look by turning to Popeyes and its uniforms, now being sold as a 10-piece limited edition collection, the New York Daily News reported. When Beyonce’s line dropped and immediately sold...

Quick Reads
Beyoncé, Adidas To Introduce Black Cowboy Fashion Line

August 06, 2021
Beyoncé and Adidas are joining the Black Cowboy revival. The superstar and the athletics and fashion giant are preparing to release Ivy Park Rodeo, the fourth Ivy Park offering, Adidas announced on Friday (Aug. 6). “Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the ‘IVY Park Rodeo’ collection celebrates the […]

Popeyes Creates Beyonce-Inspired Fashions Based On Its Uniforms

January 29, 2020
Beyonce’s Ivy Park clothing line for Adidas is sold out, but fashionistas can get the look by turning to Popeyes and its uniforms, now being sold as a 10-piece limited...

Beyoncé Relaunches Ivy Park With Adidas Collaboration

January 17, 2020
With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop icon Beyoncé. Her Ivy Park...

Beyonce And Adidas Partner Up For Apparel, Shoe Line

April 04, 2019
Soon all the single ladies (and the non-single ones) will be able to buy Adidas-branded Beyoncé clothes and shoes. Bloomberg reported on Thursday (April 4) that the singer had partnered...