Beyond Yoga news and trends

Beyond Yoga to Open 4th Store May 11
Retail // April 25, 2023

Beyond Yoga has opened its third brick-and-mortar location and will open a fourth on May 11. The athleisure brand’s new store at Westfield Century City in Los Angeles features its women’s, maternity, extended sizing and men’s collections, Beyond Yoga said in a Saturday (April 22)...

Levi’s ‘Beyond Yoga’ D2C Opens 1st Physical Store
Retail // September 27, 2022

Customers of Beyond Yoga will soon be able to try on the athleisure brand’s products in its first brick-and-mortar store. Soon after the store in Santa Monica, California, opens, customers will also be able to use an omnichannel experience in which they can make appointments...

Today In Retail: Levi Strauss Steps Into Activewear; Walmart Incentivizes Vacation Delay
Retail // August 06, 2021

In today’s top retail news, Levi Strauss announced plans to acquire athletic wear company Beyond Yoga as consumers stay comfortable, while Walmart is giving warehouse workers weekly bonuses for putting off August vacations. Also, Perch is trying to optimize brands selling on Amazon in order...

Levi Strauss Enters Activewear As Consumers Crave Casualization And Comfort
Retail // August 06, 2021

Levi Strauss & Co. (LS&Co.), famous for its denim jeans, is expanding its horizons to athletic apparel with the purchase of Beyond Yoga as consumers remain reluctant about fully returning to pre-pandemic fashion after months of comfort. Beyond Yoga was founded in 2005 and offers...

Interviews & Exclusives
How D2C Brands Like Warby Parker Are Making Physical Stores Work

May 02, 2023
As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies.  Retailers are seeking to enhance their interactive displays to entice more consumers, while brands are striving to establish an in-store presence to boost sales and attract fresh customers. These customers prefer getting products immediately after purchase, bypassing shipping wait times and […]

Quick Reads
Beyond Yoga to Open 4th Store May 11

April 25, 2023
Beyond Yoga has opened its third brick-and-mortar location and will open a fourth on May 11. The athleisure brand’s new store at Westfield Century City in Los Angeles features its women’s, maternity, extended sizing and men’s collections, Beyond Yoga said in a Saturday (April 22) post on LinkedIn. This joins two other Southern California locations: […]

Levi’s ‘Beyond Yoga’ D2C Opens 1st Physical Store

September 27, 2022
Customers of Beyond Yoga will soon be able to try on the athleisure brand’s products in its first brick-and-mortar store. Soon after the store in Santa Monica, California, opens, customers...