Blue Cross Blue Shield news and trends

Blue Shield’s Amazon Pharmacy Deal Hints at Healthcare’s Digital Seachange

August 17, 2023
Health Insurance Provider Anthem to Rebrand
Healthcare // March 10, 2022

Indianapolis-based Anthem, parent company of Blue Cross Blue Shield (BCBS), plans to change its name to Elevance Health in a bid to recast itself as a company with a broader focus than traditional health insurance, according to a Thursday (March 10) press release. The company...

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Health Insurance Provider Anthem to Rebrand

March 10, 2022
Indianapolis-based Anthem, parent company of Blue Cross Blue Shield (BCBS), plans to change its name to Elevance Health in a bid to recast itself as a company with a broader focus than traditional health insurance, according to a Thursday (March 10) press release. The company will need shareholder approval to make the change. “Improving health […]