Bmw Group news and trends

BMW Tapping D2C as Auto Companies Turn to Omnichannel
eCommerce // October 19, 2023

BMW Group is dipping its toe in the water with direct-to-consumer (D2C) sales, beginning with its Mini brand, as the auto industry increasingly integrates eCommerce. The luxury vehicle company announced Wednesday (Oct. 18) that, starting Jan. 1, it will sell the brand’s automobiles in Italy,...

BMW Acquires Parkmobile
Partnerships / Acquisitions // January 17, 2018

BMW Group is aiming to make parking easier for drivers through the acquisition of Parkmobile, which is the largest provider of mobile parking services in North America. BMW has held a minority investment in the company since 2014, but increased its holdings to reach majority...

Interviews & Exclusives
Gaming and Entertainment Options Forge New Roads for Connected Cars

February 21, 2024
In today’s dynamic digital landscape, original equipment manufacturers (OEMs) and developers are constantly exploring fresh ways to leverage advanced technologies to enhance the in-car experience for drivers.  For gaming enthusiasts, this entails immersive in-car gaming experiences that seamlessly integrate with the vehicle’s systems, offering entertainment options that extend beyond traditional driving activities, even while on […]

Quick Reads
BMW Acquires Parkmobile

January 17, 2018
BMW Group is aiming to make parking easier for drivers through the acquisition of Parkmobile, which is the largest provider of mobile parking services in North America. BMW has held a minority investment in the company since 2014, but increased its holdings to reach majority ownership of Atlanta-based Parkmobile, LLC. Parkmobile Group Europe, whose brands also […]