Social media promised to give brands a new channel to transform browsers into buyers. But the promise has not met reality. Meta’s Instagram and Google’s YouTube, among others, have striven mightily to embed commerce into the mix. But the pivot away from the thrill of...
July 19, 2023
Social media promised to give brands a new channel to transform browsers into buyers. But the promise has not met reality. Meta’s Instagram and Google’s YouTube, among others, have striven mightily to embed commerce into the mix. But the pivot away from the thrill of the video feed toward product landing pages and filling online […]
January 25, 2024
eCommerce company Bold Commerce has introduced its first biometric checkout offering. Powered by Wink, the company’s Bold Checkout lets retailers offer their customers the chance to use their faces and voices to prefill the information needed to complete a purchase, Bold Commerce announced Thursday (Jan. 25). “Retailers are increasingly making their way into the biometrics space, and […]
