Brand news and trends

Can The New England Patriots Brand Survive Losing Tom Brady?
Commentary // March 17, 2020

With all due respect and apologies, a triple whammy was served up in Boston today: Tom Brady is leaving the New England Patriots, the coronavirus has shuttered bars on St. Patrick’s Day and an unseen contagion is in place. But while Brady won’t win any...

MyTheresa eCommerce Fashion Brand Plans To Go Public
Retail // February 14, 2020

MyTheresa, the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. People familiar with the issue said MyTheresa owner Neiman Marcus would be working with Morgan Stanley on the listing. The listing could take...

Real Estate Tech Firm Perch Gets New Name, Raises $36M
Real Estate // January 07, 2020

Real estate technology firm Perch has rebranded as Orchard while raising $36 million in new equity funding led by Navitas, with participation from FirstMark, Juxtapose and Accomplice, the company announced on Tuesday (Jan. 7). Orchard aims to disrupt the residential real estate market with its...

Nike To Pull Product Listings From Amazon
Amazon // November 13, 2019

Nike announced that it is parting ways with Amazon and will no longer sell its products on the eCommerce marketplace, ending a pilot program that began in 2017, The Wall Street Journal (WSJ) reported on Tuesday (Nov. 12). The sneaker and sports apparel company said...

Quick Reads
MyTheresa eCommerce Fashion Brand Plans To Go Public

February 14, 2020
MyTheresa, the online luxury fashion retailer, plans to list on the New York Stock Exchange to take advantage of robust equity markets. People familiar with the issue said MyTheresa owner Neiman Marcus would be working with Morgan Stanley on the listing. The listing could take place around April, and the deal could potentially go for […]

Real Estate Tech Firm Perch Gets New Name, Raises $36M

January 07, 2020
Real estate technology firm Perch has rebranded as Orchard while raising $36 million in new equity funding led by Navitas, with participation from FirstMark, Juxtapose and Accomplice, the company announced...

Nike To Pull Product Listings From Amazon

November 13, 2019
Nike announced that it is parting ways with Amazon and will no longer sell its products on the eCommerce marketplace, ending a pilot program that began in 2017, The Wall...

QVC To Launch Exclusive Makeup Line

April 04, 2019
To develop an exclusive beauty line for its customers, QVC, Inc. has teamed up with Batallure Beauty to create a new makeup brand. Carmindy Beauty, which will roll out exclusively...