Brand Identity news and trends

Walmart Is Due For An Identity Check
Retail // June 08, 2018

For at least two generations, Walmart has stood for more than just retail. The chain, born in Arkansas, has long served as a cultural, economic and even political signifier — telling others that one shopped at Walmart, or disliked its corporate policies, opened up a host...

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Project Verte Launches Blockchain Marketplace For DTC Brands

July 08, 2019
Project Verte has launched the MyVerte blockchain-based marketplace for direct-to-consumer brands. According to a press release, MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis. Project Verte seeks to help brands remain independent and maintain […]