Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand...
As consumers, especially younger generations, grow accustomed to having their needs met at a rapid pace, Ahold Delhaize USA is seeing shoppers be less loyal to specific brands. In an interview with PYMNTS, Bobby Watts, SVP executive lead at the grocery giant’s AD Retail Media...
When looking for deals online, grocery shoppers want the reassurance of buying from familiar, trusted companies, but they may be willing to sacrifice their loyalty to any given brand in order to get the best bargain. In an interview with PYMNTS, Louise Fritjofsson, co-founder of...
Coke or Pepsi? The perennial debate takes a new twist in the price negotiation battle between retailers and global food giants. Carrefour has decided to stop stocking PepsiCo products in France, including Pepsi, Lay’s chips, and 7Up, citing their increased costs. While this decision aligns...
November 26, 2024
Zillennials, the generation born between 1991 and 1999, exhibit distinct shopping preferences, with a divide between those who prioritize price and those who stick to brand loyalty. These trends illustrate how younger consumers approach their retail experiences, particularly in the way they balance brand preferences with cost considerations. According to a PYMNTS Intelligence report, “Zillennials: […]
November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What...
August 13, 2024
As consumers, especially younger generations, grow accustomed to having their needs met at a rapid pace, Ahold Delhaize USA is seeing shoppers be less loyal to specific brands. In an...
April 16, 2024
When looking for deals online, grocery shoppers want the reassurance of buying from familiar, trusted companies, but they may be willing to sacrifice their loyalty to any given brand in...
March 09, 2018
A new report from Consumer Intelligence Research Partners (CIRP) reveals that when it comes to customer loyalty, Android users have iOS customers beat. According to TechCrunch, the research firm found that when it comes to U.S. customers who remain with their operating system when upgrading their smartphones, Android’s brand loyalty has remained consistently high since […]
