Facing declining customer visits, Starbucks is set to embark on a restorative journey to reclaim its identity and enhance the overall experience. During the company’s fourth-quarter and full-year earnings call Wednesday (Oct. 30), CEO Brian Niccol outlined a plan to refocus the company on its...
Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the array of discounts it has been offering in the last year, The Wall Street Journal (WSJ) reported Monday (Oct. 14), citing interviews...
In recent months, Starbucks has grappled with operational and financial challenges, compounding its struggle to maintain market dominance. The company’s difficulties, from a mobile outage to shifting consumer spending habits, underscore the complexities facing the iconic coffee chain as it manages changing market dynamics. Starbucks’...
Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new CEO Brian Niccol will likely tackle first when he takes the helm at the coffee chain next month, CNBC reported...
November 11, 2024
Chipotle has named Interim CEO Scott Boatwright as CEO and member of the board, effective immediately. Boatwright has served as interim CEO since Aug. 31, when former Chipotle Chairman and CEO Brian Niccol left the company to become CEO of Starbucks. Before that, Boatwright served as Chipotle’s chief operating officer since 2017, the quick-service restaurant (QSR) said in a […]
October 14, 2024
Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the array of discounts it has...
August 18, 2024
Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new CEO Brian Niccol will likely...
August 13, 2024
Starbucks said Tuesday (Aug. 13) that it has appointed Chipotle Chairman and CEO Brian Niccol as CEO, effective Sept. 9, succeeding Laxman Narasimhan, who stepped down as CEO and director...
