PAR Technology to Add In-Store Consumer Data by Acquiring Bridg

While online commerce has allowed eRetailers to source consumer data and to deliver targeted, personalized advertisements, physical retail has often lacked these capabilities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

The loyal customer is increasingly the holy grail of retail — everyone wants to create them, but in an environment littered with discounts, digital offers and competing influence, holding a customer’s attention is not exactly easy work. Communication is key, but getting the signal through...