The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations and strategic characteristics. “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a report by PYMNTS Intelligence...
Millennials and bridge millennials most frequently turn to deferred payments for purchasing consumer items. These consumers are generally considered to have been born between 1980 and 1989, and between 1990 and 1999, respectively. As PYMNTS has found, they are also the highest spenders on average,...
As the October resumption of federal student loan repayments approaches, the financial strain of repaying these loans is expected to have a significant impact on millennials’ overall well-being, particularly on their mental health. In the July “Consumer Inflation Sentiment Report: Back to School Means Back...
The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but other generations are more hesitant. For PYMNTS’ study “New Payment Options: Building Stronger Customer Ties With Pay By Bank...
February 14, 2024
The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations and strategic characteristics. “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a report by PYMNTS Intelligence and Adobe, drew on insights gathered from a survey of […]
August 17, 2023
The majority of bridge millennials would pay for retail purchases via bank transfer if they could earn rewards for doing so, PYMNTS research reveals, but other generations are more hesitant....
March 29, 2023
This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. The cusp generation known as bridge millennials contains both older...
September 02, 2022
People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. The percentages are still pretty small either way, accounting for just...
